Africa Distribution Playbook™
How to recruit and manage agent and distributor networks for pan-African reach.
Key facts
- Qualification
- Executive Education
- Duration
- 8 weeks
- Delivery
- Online
- Status
- Live
- Next intake
- Fee
- Accreditation
- Credence Institute certification
- Entry requirement
- Open entry
About this program
The Africa Distribution Playbook covers how to recruit, incentivise and manage agent and distributor networks for pan-African reach. It works through channel design and tier structure, territory allocation, margin and incentive models, recruitment and onboarding, training and merchandising support, performance management and route-to-market data, and the conflict between channel partners that erodes coverage. For companies whose product must travel further than their own team can.
Who should apply
- Companies
Where it can take you
- Understand AFCFTA's trade protocal
What you leave with
It works through channel design and tier structure, territory allocation, margin and incentive models, recruitment and onboarding, training and merchandising support, performance management and route-to-market data, and the conflict between channel partners that erodes coverage.
The award
On passing the assessment you receive a Executive Education. Verification arrangements for this program are stated at enrollment.
Credence Institute certification.
Who teaches it
Admissions and entry requirements
Paying for someone else?
If you are funding someone else’s studies, here is what you are paying for. Africa Distribution Playbook™ is a Executive Education taking 8 weeks, examined and credentialed, and issued with a certificate that any employer can verify publicly at any time. It prepares the learner for Understand AFCFTA's trade protocal. With the learner’s consent we will confirm enrollment, attendance and completion to you in writing at each stage.